Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. After hiring a sales team and crafting a sales strategy, you ...

What do C-suite executives, supervisors, and managers of teams of all sizes all have in common? A fixation on metrics. Derived from company strategy and overarching goals, metrics are by far the most ...

Understanding Google Analytics 4 (GA4) isn’t optional – it’s essential for running high-performing PPC campaigns. The interface? Confusing. The modeling? New. The terminology? Often unclear. But ...

In a recent coaching session, my client “John” rattled off his weekly achievements, almost as if I were checking boxes on a scorecard. When he finished, I asked, “Is your definition of success making ...

Recently, DNV GL announced the results of our latest Tomorrow’s ValueTM Rating (TVR), a benchmark of global best practice in sustainability. For the 11th year in a row, we evaluated how well companies ...

As the head of a company whose business is helping organizations harness information and turn it into actionable insight, I know just how valuable data can be in revealing important trends and ...