Launching a crypto meme coin might seem like the ultimate opportunity to blend fun, finance and fame in a world where Dogecoin and Shiba Inu have transformed jokes into multi-billion-dollar empires.

Why is it that an obscure meme can go viral and reach half the globe in 48 hours, yet months of carefully executed transformation efforts within organizations fail to deliver lasting change? This ...

In just 7 years, Peanut the Squirrel went from being an anonymous street rodent, to a famous influencer, to a billion dollar cryptocurrency. His story is a parable of the modern attention economy.

From hobbyists and comedians to corporations and presidential candidates, everyone wants to know how to make their memes take off. Reading time 8 minutes You’ve thought of a hilarious joke, wrapped it ...