Nikita worked as the Head of Email Marketing for six years before founding Claspo, an easy-to-use pop-up builder and management tool. Shoppers love a good deal. But when discounts become your go-to ...

Manuj Dhariwal and Shruti Dhariwal, a pair of Ph.D. candidates at MIT’s Lifelong Kindergarten research group, say it all started with a single piece of feedback: “Just make learning fun.” Scrawled ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

As technology continues to evolve, businesses that embrace motivational engineering through gamification will likely find themselves at the forefront of creating compelling and enriching user ...

Having the opportunity to create a learning environment that encourages creative thinking, teachers are in a unique position to help students develop one of their most important life skills. Although ...

The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of their wallets. Standing out from the crowd requires innovative strategies, and ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Ever feel like your motivation keeps slipping through your ...