First, sit down and clearly outline your goals for your referral program. What does success look like for you? Do you want a clear change in sales after a year, two years or five years? Will you ...

You’ve probably heard it before: “Word of mouth is the best marketing.” But when you try to engineer it, it rarely clicks. You set up a referral bonus, send one announcement email, and wait for the ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

When it comes to customer experience and marketing strategies, being able to create effective customer surveys is a pivotal skill. These surveys serve as valuable touchpoints for businesses to gather ...