First, sit down and clearly outline your goals for your referral program. What does success look like for you? Do you want a clear change in sales after a year, two years or five years? Will you ...

As a business owner dedicated to helping small businesses grow and thrive, I’ve often talked about the importance of referrals to the long-term health of a business. However, many entrepreneurs are ...

Customer referrals are powerful tools, especially for your sales and marketing efforts. Most people rely on the opinions of family and friends to make their purchasing decisions, so referrals from ...

CEO, National Retail Solutions (NRS). NRS POS, NRS DIGITAL MEDIA, NRS PAY, NRS FUNDING and NRS PETRO: Helping independent retailers succeed. Excellent customer service is a standard corporate approach ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Here are several online and offline marketing techniques that you can use to reach more potential customers for your ...

Running a business is never just about delivering a product people want. While fulfilling needs is important for a business to survive, building positive customer relationships is necessary for a ...