Forbes contributors publish independent expert analyses and insights. Mark C. Perna is a generational expert who covers education & careers. In a world that feels more polarized each day, it’s now ...

As humans, we’re talking to each other constantly. With all that practice, we must be pretty good at it—right? Not exactly. As a professor at Harvard Business School and author of Talk: The Science of ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...