With the release of latest edition of the NBA 2K franchise, NBA 2K26, millions of basketball fans will hop on the virtual court and play out their dreams as an NBA or WNBA star. Joining them will be a ...

When the first game in the NBA2K series was released on the Sega Dreamcast in 1999, no one could imagine its impact on not only the video game community and basketball but sports culture as a whole.

It’s almost time to hit the virtual basketball court in NBA 2K26, and Ronnie 2K, 2K Games’ Digital Marketing Director, and NBA 2 K’s social media voice, was happy to speak about the topic y’all care ...

We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the basketball series. NBA 2K26 Season 2 will add iconic songs from previous 2K ...

The Oklahoma City Thunder Superstar graces the cover of NBA 2K26, but Shai Gilgeous-Alexander was more than just a poster player; Ronnie 2K reveals he was 'Hands On' in the process of making the game ...

The Louisville men's and women's basketball programs will be included in an upcoming version of NBA 2K. The Cardinals will also be part of a standalone college hoops game 2K is working on. Known for ...