As data privacy concerns rise, companies are rethinking their lead generation strategies to better respect and protect private customer information. Many business leaders are finding that maintaining ...

Businesses are constantly on the hunt for more leads. However, without a structured lead procurement strategy, that pursuit often prioritizes volume over value. The common results are predictable: ...

Arlington, Virginia-based Allied Title & Escrow has launched a new software platform, Allied Title Toolbox, that’s designed to assist real estate agents with lead generation, market analysis and ...

Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach cross-channel advertising. But while this AI-powered campaign has been a game-changer for many, ...