As popular as your business's website may be, sending out a newsletter to your customers and clients is a much more direct form of communication. The resource you select for this task should be ...

No matter how hard you work to build a usable, interactive Web site, your site will receive little traffic if you don't promote it. One of the most effective--and inexpensive--ways to market your Web ...

You can start a newsletter with Microsoft Outlook for free, using the service's tools to help you customize it. Once you've made your first newsletter, you should save an Outlook template that ...

If you own Microsoft Publisher 2003 or later, you’re in luck. You can use the application to create an e-mail newsletter and then e-mail it to your customers from within the program, which makes the ...

An effective newsletter is one that gets your information out in a timely and relevant way to your target audience. Traditional paper newsletters are distributed by hand or postal mail, but many ...

You thought email newsletters were a marketing tool of the past? Replaced by social media? Think again. Newsletters can be highly effective—much more so than social media—especially for B2B audiences.

Most B2B newsletters seem confused as to why they exist. We studied 100 of them over three months, and the results weren't heartening. Most were difficult to read, visually confusing, and didn't ...

Beyond sharing news about your company’s offerings, current initiatives and plans for growth, opt-in newsletters are also a great medium for highlighting your areas of focus and expertise. A creative ...

Opinions expressed by Entrepreneur contributors are their own. It’s not fair, but it’s a fact: business-to-business (B2B) newsletters don’t get as much attention as business-to-consumer (B2C) emails.