Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

The way we consume content has changed drastically, which means the way we interact with businesses has evolved as well. Today, consumers want to know businesses, see behind the scenes and get a sense ...

In today's digital landscape, social media platforms are undergoing a transformation, with videos taking center stage like never before. Instagram's Reel focus, Facebook's reel-watching section and ...

It’s well known that the quality of your content plays a major role in search engine optimization (SEO), but determining what makes content valuable can be trickier. What’s valuable to one person may ...

Creating engaging content for personal branding requires both strategy and authenticity. We asked industry experts to share one tip for creating engaging content that effectively communicates a ...

In this video, learn how to create an authentic UGC video for health and wellness brands that feels natural and builds ...

It’s no surprise social media has become a cost-effective tool to reach a business or organization’s target audiences. For many companies with visual components to showcase, Instagram has become the ...

If done correctly, product videos can be a highly effective means of stimulating consumer purchases. Nearly 90% of people are willing to buy after watching a product video. Product videos have become ...

AI-generated videos are already here, and this machine is unstoppable. According to a Wistia report, 41% of videos will be created with AI in 2025 — double the share from last year. AI now plays a ...

Synthesia is the most discussed avatar tool in education. You pick from 230+ avatars, type your script, and it generates a video with natural lip-syncing in 140+ languages. It can also convert ...

The right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article. If you’ve ever googled instructions for how to perform a ...

To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read — creating content that people ...