As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Many companies still rely on random newsletters or one-time templates when marketing. However, the best teams pick a different approach. They carefully plan each email marketing campaign. Every ...

Shweta is an author and freelance writer. She writes about technology and small businesses. Her writing has also appeared in NewsWeek and Huffington Post. Kelly is a former Editor, SMB at Forbes ...

To create email groups in Gmail, go to Google Contacts, create a new label, and add contacts to it. When composing an email, type the label name in the “To” field to send the email to the entire group ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...