Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

CPA financial advisers who market their services have had to find new ways to target clients ever since the national telemarketer “do not call” list took effect in 2003. Direct mail offers them one ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Look around. Smartphones are practically an extension of our hands. We’re bombarded by thousands of digital messages daily, and cutting through the noise has never been more challenging. Yet despite ...

With many of our working lives now revolving around the internet, the marketing landscape has evolved considerably over recent years. With social media and email campaigns targeting tens of thousands ...

Let’s be honest: Most mail gets opened, glanced at … and tossed. But every so often, a piece of direct mail earns a second look. Then a third. It lands on a desk. Gets pinned to a bulletin board.

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. This essay was originally published in the ...