As a website design agency, you know that building successful client relationships takes time and consistency. With the right strategy and execution, it doesn’t have to feel like a marathon. Instead, ...

Client segmentation often conjures up administrative hassles, but when implemented correctly, it can become a powerful engine ...

In a perfect world, all businesses would be operating from a place where their client-centric business strategy also fully supports its internal team. I mean, that would be nice, right? The reality is ...

Client segmentation often conjures up administrative hassles, but when implemented correctly, it can become a powerful engine ...

As a start-up or even an established business facing tough times, it is hard to be picky about customers. But with a little effort and thoughtful planning, you can attract more ideal customers and ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

We’ve all gotten so accustomed to immediate results that anything but can seem like a flop, especially in service industries like PR. Here’s why pursuing long lead times is just as important as ...

Born in Omaha, Nebraska, Stoy graduated from Drake University with a BSBA in finance and a minor in business law and insurance. A former college athlete and teen development officer at the Boys and ...

Transitioning to fixed or project-based pricing demands a thoughtful reengineering of how firms scope, staff, and sell their services, Deborah Ruffins writes. For more than a century, the billable ...

Personal, authentic, and consistent emails are more likely to engage clients and improve open rates. Specific, timely subject lines and concise content help clients see immediate value in your emails.