My daughter had just pulled the caramel corn out of the oven, and the sticky-sweet smell was almost irresistible. Despite knowing it wasn’t going to help my diet, I was gnawing for a taste. But ...

A new neuroscience study shows how stimuli and states such as smells, stressors and satiety converge in an olfactory neuron to guide food-seeking behavior in the model organism C. elegans. Say you ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

The world of technology is changing rapidly, and with it comes the development of new communication protocols like the Internet of Behavior (IoB). IoB offers a revolutionary way to monitor, control ...

You’re having dinner with your boyfriend, and he’s reminding you for the third time to eat the salad, not the pasta. It’s not control vs. calories control. Why, then? Why must some people have to ...

You may increase your happiness when you learn how to forgive others who may never ask you to do it. Here's how to do it.

Knowing exactly what you want can be considered a good thing. Having a vision of what your future is like is comforting, after all. But micromanaging every detail of... well, everything can get ...