Today, most business owners and consumers have yet to hear the term "progressive web application" (PWA). By the end of 2020, however, I believe we will all be incredibly familiar with this technology.

Last year, global consumer spend in the app stores reached $101 billion, and consumers spent, on average, nearly three hours daily on mobile devices—whether checking emails, ordering dinner, using ...

Consumer brands used to follow a handful of fairly simple strategies to connect with their customers. But today’s consumers are being increasingly bombarded by a dizzying amount of information on ...

Customers are increasingly and overwhelmingly mobile-first. For the most part, many brands are still learning how to optimize traditional e-commerce experiences let alone mobile sites and apps. The ...

Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated ...