Let's start with a universal truth: Getting customers to choose you once is not that hard, but getting them to keep choosing you time after time? Now, that’s what separates thriving brands from the ...

A former Senior Publishing Editor on the Dow Jones Newswires team at The Wall Street Journal, Aaron earned a Bachelor's degree in Economics from the University of Michigan and a Master's in Journalism ...

What's the point of participating in a travel loyalty program anymore? Frequent travelers like Joel Smiler can't think of one. "There is little to no value in status anymore," said Smiler, a retired ...

While you could certainly choose to commit your loyalty to NerdWallet’s top hotel rewards program, IHG, remember that the best hotel loyalty program is ultimately the one that you’ll actually use ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

This isn’t your daddy’s loyalty program,” Zach Busekrus, head of Journey Alliance, told me in a 1-on-1 chat. And that’s ...

With nearly 3,000 stores globally, Sephora has snagged the spot as one of the most popular beauty retailers in the world. Yet, beyond the seemingly endless shelves of cosmetics and flowery fragrances ...

If you're ready to make up for more than a year of lost travel with multiple trips, then it might make sense to join hotel loyalty programs and pursue hotel elite status in 2021. With it, you’re ...

Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards points. The Alaska Air Group (ALK) carrier issued several press releases ...