Meridith Baer spent 18 years working as a screenwriter, but never could have scripted the course of her career. Becoming a home stager – a.k.a. someone who dresses up homes on the market so that they ...
Staging is the alchemy that transforms a boring, empty home into something fresh and enticing. It can be an expensive process, but “it’s a must-do in today's market,” says Anne Christensen, the COO of ...
When decorating a home, consider both personal style and potential resale value. Neutral colors, decluttering, and strategic furniture placement can make a home more appealing to buyers. Focusing on ...
ASH doesn’t want to leave its stamp around the world–just on projects where it can leave a lasting impression. A few years ago, you might have caught Ari Heckman and Jonathan Minkoff–cofounders of the ...
I’ve seen all the statistics on staging properties. The consensus seems to be that staging is a great return on investment. Personally, I’ve not been excited by the results of the properties I’ve ...