Greg Peters is the president and founder of 4B Marketing, a full-service tech marketing agency based in Denver, CO. Every company has raw energy, but direction is what turns that energy into progress.

What do governments, businesses and individuals have in common? They’ve all invested time and money in forecasting how long a project will take to complete. Despite the forecasting, every one of them ...

The zero-sum fallacy is the idea that there is a fixed pie and if one person gets more that means the other person gets less. This is the way most people think about negotiation, but it couldn't be ...

It sounds like a term you’d encounter in a stuffy finance textbook, but trust me, understanding sunk costs can make or break your entrepreneurial journey. By the way, even some financially-savvy ...

Myopia (aka nearsightedness) is a common condition among both children and adults. In simple terms, the eyes of people with myopia aren’t able to focus light rays correctly on the retina. As a result, ...

Want to stay current with Arthur’s writing? Sign up to get an email every time a new column comes out. We all have stories of meeting people who appeared wonderful at first but turned out to be just ...