Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up paying more than they did before.

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

With restaurant traffic remaining down for a relentlessly long time, frequency has become a bigger focus for most brands. Consequently, loyalty programs have become a bigger battleground because, well ...

A lined-up collection of payment or loyalty cards - Irik Bik/Shutterstock You probably like saving money at the supermarket, right? Of course you do; everyone does. These days, though, it can feel as ...

About 85% of Americans live within five miles of a CVS Pharmacy, so chances are good that you have visited one before. But you might not know all the details of the CVS loyalty program. It has two ...

You can transfer your Chase Ultimate Rewards points to JetBlue TrueBlue and redeem them for flights. Here's how.