In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Train mice to navigate in a virtual reality environment and monitor how experience in a virtual maze alters visually evoked brain activity. Beauty is in the eye of the beholder. Our visual system ...

Forbes contributors publish independent expert analyses and insights. Kara Dennison writes about careers, leadership, and the job market. More than 70% of professionals experience imposter syndrome or ...

A groundbreaking study has unveiled the neurological mechanisms behind why time seems to accelerate as we age, transforming the perception of days and years into a fleeting blur for many adults. This ...

In 1785 English philosopher Jeremy Bentham designed the perfect prison: Cells circle a tower from which an unseen guard can observe any inmate at will. As far as a prisoner knows, at any given time, ...