Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Business owners and sales professionals lament the poor response rates of their emails. Your subject line largely determines whether your email is opened. If the subject line doesn’t grab them, you ...

June 26, 2023 - Even the most charming and well-known partners will be required to complete a Lateral Partner Questionnaire (LPQ) when embarking on a lateral move — which, more likely than not, will ...

Are you preparing to start your own business but uncertain about how to get started? A business plan ought to be one of the first steps in your entrepreneurial journey because it will organize the ...

Kiah Treece is a former attorney, small business owner and personal finance coach with extensive experience in real estate and financing. Her focus is on demystifying debt to help consumers and ...

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

Business Insider's Life team covers the people, ideas, and trends changing our world — and we welcome outside voices to help us do that. Our writers are incisive and insightful. They don't shy away ...