Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...

A call center knowledge base needs careful consideration to be relevant. Here’s how to create a helpful resource call center employees love to use. Having a knowledge base is non-negotiable for an ...

“This looks like a rock concert, but for data people,” said Conviction CEO Sarah Guo at the opening keynote of Snowflake Summit 2025, hosted in San Francisco. A crowd of 20,000 erupted in cheers as ...

Thomas C. Redman is the president of Data Quality Solutions and the author of People and Data: Uniting to Transform Your Business (Kogan Page, 2023). Donna L. Burbank is the managing director of ...

Nearly every utility in the world has embarked on their own journey of digital transformation, using data to help make processes faster and more efficient. Traditionally, utility data has been ...