Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The base rate fallacy is a cognitive bias that causes us to ...

Durham University has contributed to new international research that critically assesses the intricate relationship between urban digitization and sustainability, focusing on the significant ...