In Part One of this pair of posts, I offered the bad news that the human system of risk perception, which has done such a fabulous job of figuring out the relatively simple and obvious risks that ...

Optical illusions have fascinated scientists, psychologists, and artists for centuries because they reveal one simple truth about human perception: seeing is not the same as understanding. Your eyes ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.