FOR all the fun we have with them, illusions do serious work in illuminating how our brains work, and in particular how perception works. They may also help us understand how consciousness developed, ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...