With the shift to GEO making earned media more essential to being found, agencies and comms teams are revisiting what makes a ...

In today's digital age, people no longer buy into businesses alone; they buy into personalities, lifestyles, perception, and authenticity. Over the years, I have come to understand that one of the ...

Your PR email list is the lifeblood of your media relations. How are you taking care of it? As a PR pro, you probably think of your contact list as your most precious asset—and rightly so. It's the ...

The success of any newly launched business is going to hinge on how much visibility and trust it can generate. Public relations can effectively bridge the gap between a great idea and a profitable ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

The PR world has been long overdue for a massive shake-up. Thanks to one entrepreneur’s vision, the inevitable overhaul — and it's incredibly exciting and lucrative aftermath — it is finally here.

Law firms, in our experience, often discover the value of PR when the competition heats up. Faced with the prospect of business slowing or losing market share, leadership concludes that the problem is ...

Getting to the top of Google isn't simply about content these days in the super-competitive digital environment. The value of authority, trust, and quality backlinks has increased significantly for ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

Landing a story in a key publication builds credibility, shapes perception, and generates awareness. Valuable? Absolutely. But many teams struggle to measure and communicate PR's business impact, ...

In the past several years, the trend of “going direct” in public relations has gotten trendy. Broadly, the idea is that certain companies—mainly tech startups—stand a better chance of advancing their ...

Brandpoint has the answer: Brandpoint Optimize™, the industry's first all-in-one solution to create, distribute and measure ...