A makeover for the beloved M&M’s characters has prompted many on social media to call for the return of the previous, more classic "hot" M&Ms. M&M’s parent company, Mars Inc., announced Thursday that ...

Can a group of multicolored candy characters change the world? The marketing minds behind M&M's certainly hope so. The brand just announced its multi-pronged approach to "creating a world where ...

M&M's iconic characters — six different colored "lentils," each with their own personality — have gotten a modern makeover for a "more dynamic, progressive world," Mars said Thursday. The redesign is ...

A new purple M&M has joined the bag! "Purple" is the chocolate candy's first-ever female peanut M&M and its newest character for the first time in a decade, the brand announced Wednesday, Sept. 28.

The most notable changes are to the brown and green M&M's, the two female characters Dave Quinn is the Deputy News Director at PEOPLE. He has been working at the brand since 2016, and is the author of ...

It’s a candy-coated comeback. Mars Inc. is debuting a brand new take on a fan-favorite M&M’s flavor that was discontinued in 2015: Peanut Butter & Jelly candies. Mars Inc. is debuting a brand new take ...

M&M’s says it is abandoning its colorful candy mascots because they are too “polarizing” for Americans to handle these days. The ubiquitous chocolate characters—which have been the face of M&M’s for ...

Maya Rudolph made her debut as M&M's new spokesperson during a Super Bowl ad for "Ma&Ya's Candy Coated Clam Bites" but was promptly replaced with the original candy mascots in a postgame "press ...

The Mars Company of Hackettstown, New Jersey (now M&M/MARS), has been producing M&M Chocolate Candies since 1941. (The peanut variety was introduced in 1954.) Various rumors have since been attached ...