Is this the new technical SEO frontier?

A recent announcement on the Google Search Central blog gave a Redditor the impression that Google was significantly reducing the use of structured data, causing them to ask if it’s worthwhile to use ...

Google long touted the need for factual accuracy on its platforms, but a letter submitted to Congress this week demonstrates how the tech company is shifting to prioritize "free expression." Google's ...

When conversational AIs like ChatGPT, Perplexity, or Google AI Mode generate snippets or answer summaries, they’re not writing from scratch, they’re picking, compressing, and reassembling what ...

Google Search’s Danny Sullivan and John Mueller pushed back again on the idea that brands need a separate AI SEO strategy during the latest Search Off the Record episode. Sullivan’s point is simple: ...