Black Mirror, eat your heart out. Researchers have apparently just figured out how to make people see a color completely new to humanity. Scientists at the University of California, Berkeley conducted ...

From the first time I saw Blade Runner and heard Rutger Hauer’s Roy Batty describe “C-beams glittering in the dark near the Tannhäuser Gate,” I’ve wondered what it would be like to see beyond the ...

Researchers have developed a new video hardware and software system to show humans how insects and other animals experience color. Here, they show an orange-barred sulphur butterfly as it might look ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

From velvety purples to fiery reds, many people can see a spectrum of vivid colors via the human eye. Others, however, may have limited hue perception due to certain conditions. Animals, on the other ...

Here's how our brains construct color in our environment. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. In essence, how can colors appear ...

Here’s what you’ll learn when you read this story: New soft contact lenses use upconversion nanoparticles to convert infrared light into visible light. Unlike night-vision goggles, which can only see ...

One of the most common adaptations seen in the animal kingdom is vision. Nearly 96% of all animals have some kind of eyes and they've proven so evolutionary advantageous that they've evolved multiple ...

Early visual areas in the brain adapt their representations of the same visual stimulus depending on what task we're trying to perform. When you see a bag of carrots at the grocery store, does your ...

Cannot See: Manufacturers continue to release new TV models featuring Ultra HD and even higher-resolution panels. However, according to a recent UK study, much of this effort may be largely ...

Our tastes are influenced by what we see. Close your eyes and think about the perfect croissant, burnished and golden brown. A juicy tomato, ready to eat, vibrantly red and practically screaming, “I’m ...