The Head of Instagram, Adam Mosseri, announced that the platform is rolling out "Your Algorithm" to U.S. users for Reels today (Dec 10). This feature lets users see and control what the AI thinks they ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

Instagram has introduced a new 'Your Algorithm' feature. Users can now control the algorithm by selecting topics of interest, ensuring that content they prefer appears more frequently in their feeds ...

In an effort to prioritize the flow of original content, Instagram has altered its core recommendations algorithm -- extending its originality guidelines to discourage aggregators from reposting ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...