Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success outside of PPC. Google Ads dominates the global PPC market with advertising ...

In 2026 and well beyond, a core part of the performance marketer’s charter is learning to leverage AI to drive growth and efficiency. Anyone who isn’t actively evaluating new AI tools to improve or ...

This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. This year, new AI features rolled out on PPC ...

Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready ...

Being great at PPC isn’t just about launching campaigns and optimizing bids. It’s about making an impact, proving your value, and building a reputation that accelerates your career. Whether you’re an ...