The Head of Instagram, Adam Mosseri, announced that the platform is rolling out "Your Algorithm" to U.S. users for Reels today (Dec 10). This feature lets users see and control what the AI thinks they ...

High school calculus is probably the last time you had to think about algorithms—if you’re lucky, that is. But for performers and content creators alike, there’s a new algorithm to worry about: ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

Instagram has announced sweeping changes to its content recommendation algorithm, emphasizing original content and boosting visibility for smaller accounts. These updates aim to reshape how content is ...

Instagram is overhauling its recommendation algorithm for Reels to boost “original content” in a move that will have significant implications for aggregator accounts and others that primarily repost ...

Instagram's 2026 algorithm update changed everything. Views now serve as the universal metric across Reels, Stories, and ...

When social media first became popular, it was pretty simple. Whether it was Facebook, Instagram, or Twitter, the people in your network posted their thoughts and you were able to read them. Then, ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

When Instagram launched Reels in 2020, the app was angling to compete with TikTok in the short-form video space – what it didn’t anticipate was the vast proliferation of aggregated content. As larger ...

The World Happiness Report 2026 has flagged a clear divide in how social media affect mental health. Platforms like Instagram ...