Computer-generated imagery (CGI) is no longer just the domain of blockbuster films or high-end commercials. Today, it’s becoming a core part of how agencies deliver content across digital platforms.

CGI and other VFX have transfixed movie viewers over the years, making us believe in astounding characters and seemingly ...

From the Barbie producers removing the blue screens used during production from BTS footage to Tom Cruise’s insistence that “There is no CGI on these planes!” on Top Gun: Maverick, CGI denial is ...

These unforgettable performances prove that sometimes pixels, not prosthetics, make movie magic possible. From fully digital creatures to subtly enhanced human transformations, CGI has evolved into ...