Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers ...

It’s well known that the quality of your content plays a major role in search engine optimization (SEO), but determining what makes content valuable can be trickier. What’s valuable to one person may ...

Since the August 2022 helpful content update, Google has been emphasizing “helpfulness” for ranking content on SERPs. Now, Google has incorporated helpfulness signals into the March 2024 core update.

User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here’s how to leverage it effectively. User-generated content is seen as more ...

On Nov. 30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more impactful content. If you want to become a better content marketer, you’ll ...

Bearing in mind our night sky analogy (North Star = website. Cluster stars = auxiliary content. Shooting stars = creative campaigns), we’ve detailed the next steps we recommend you take to building a ...

With self-guided research becoming standard practice for business buyers, it’s no surprise that 71% of marketers said content marketing is becoming more important for their organization. Content is a ...

96.55% of all web pages receive no organic traffic from Google, highlighting the importance of a solid SEO strategy. The benefits of writing SEO content include improved rankings and visibility, ...

Generative AI has revolutionized how businesses create content, from marketing copy to product descriptions to blog posts and internal reports. While these tools offer unprecedented efficiency and ...