Hot Wheels and Formula 1 have partnered to create a range of 1:64 scale track cars. The first car to launch in this new lineup is a limited edition Formula 1 car with a bespoke Hot Wheels racing ...

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with ...

Hot Wheels has become an instantly recognisable global brand spanning decades of toy production. As the company has evolved into the 21st century, it’s expanding quicker than ever and capturing the ...

Just as Mattel is one of the world's largest toy makers, Toyota is one of the biggest automotive manufacturers. The difference in number of units produced per year is significant at around 519 million ...

I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based company is a genuine Toy Empire and only second to The ...