Chances are, no matter what kind of work you do or don’t perform, you might have noticed that Thursday was Take Our Daughters and Sons to Work Day. If you’re a kid, you probably had an OK time at best ...

Anybody who played with Hot Wheels as kids (or adults) knows there’s a single holy grail to any track setup: the loop-the-loop. A.k.a. the loop-de-loop. Which means this new—potentially—Guinness World ...

Mattel is launching its iOS-based racing game, Hot Wheels: Infinite Loop in an attempt to takes its famous toy brands into digital gaming. The move is the latest example of how Mattel is serious about ...

For decades, kids have watched miniature cars defy gravity, racing in tracks that have circle loops. Those childhood dreams are coming to life this week when a pair of life-size racing cars will blast ...

Fifth Gear replicates the classic Hot Wheels loop-the-loop, performing the world record for the largest 360 degree loop in a real car, a Toyota Aygo. Here's how they did it. First, Fifth Gear needed ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) today announced the launch of Hot Wheels™ Infinite Loop, a new digital racing game that brings the legendary Hot Wheels® catalog to ...

Using bits of the environment for creative ad campaigns is nothing new, but it is certainly entertaining--or can be. Case in point: this ad for Hot Wheels from Bogota, Colombia, which to onlookers ...

Next Saturday, stunt drivers Tanner Foust and Greg Tracy will attempt to be the first two people in history to race two cars through a vertical loop at the same time. The 60-foot-tall loop is modeled ...

Hot Wheels just got a lot more creative with their roadside advertising. This isn’t your average billboard – they’ve actually installed a giant ‘loop’ in the middle of an overpass in Bogota, Colombia.

Well, now that Cannes is behind us, we can get back to the day-to-day making and unearthing of great ideas. Ideas that just might find their way into next year's Cannes Lions (not to mention, D&AD, ...

Your next pandemic racing obsession is on its way. Hot Wheels Unleashed is the latest arcade-style racing game for the PC, Playstation (4 and 5), Nintendo Switch, and Xbox (series x|s and one).

Anybody who played with Hot Wheels as kids (or adults) knows there’s a single holy grail to any track setup: the loop-the-loop. A.k.a. the loop-de-loop. Which means this new—potentially—Guinness World ...