Anybody who played with Hot Wheels as kids (or adults) knows there’s a single holy grail to any track setup: the loop-the-loop. A.k.a. the loop-de-loop. Which means this new—potentially—Guinness World ...

Hot Wheels is all about igniting the challenger spirit. But have you ever wondered how your favorite die-casts are able to complete loop after loop on your orange track? Ted Wu, Global Head of Vehicle ...

Take Your Child to Work Day often results in some unexpected surprises—but very few of them end up in a new world record. But for one Ford employee and his son, that’s exactly what happened: they’ve ...

A father at Ford's Research and Innovation Center in Michigan and his 6-year-old son set the Guinness World Record for the largest Hot Wheels car track loop. To help children get excited about science ...

Ford employees built the world's tallest Hot Wheels loop in honor of Take Your Child to Work Day. The record-setting loop stands at 12 feet, 6 inches high; beating the previous record, which stood at ...

The X Games returns to Los Angeles to bring the best in extreme sports and, it seems, a gigantic Hot Wheels toy not for the faint of heart. If you plan on tuning into any portion of the X Games, you ...

Hot Wheels just got a lot more creative with their roadside advertising. This isn’t your average billboard – they’ve actually installed a giant ‘loop’ in the middle of an overpass in Bogota, Colombia.

Mattel launched a mobile racing game as the toymaker seeks to extend its Hot Wheels brand of toy cars into the digital world and appeal to tech-savvy teens. The free-to-download "Hot Wheels: Infinite ...

Mattel is launching its iOS-based racing game, Hot Wheels: Infinite Loop in an attempt to takes its famous toy brands into digital gaming. The move is the latest example of how Mattel is serious about ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) today announced the launch of Hot Wheels™ Infinite Loop, a new digital racing game that brings the legendary Hot Wheels® catalog to ...

Anybody who played with Hot Wheels as kids (or adults) knows there’s a single holy grail to any track setup: the loop-the-loop. A.k.a. the loop-de-loop. Which means this new—potentially—Guinness World ...