The advertising industry has always been in the business of making things, such as the OOH billboard, the 30-second spot, the snappy social post, the standard website: final, finite assets polished ...
When you start making more things at home, syrups, salves, jams, cleaners, ferments, you realise pretty fast that “just stick it in a jar” isn’t actually a plan. The container is part of the recipe.
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