Korea JoongAng Daily on MSN

Idol x icon: Blackpink's Jisoo teaming up with Hello Kitty in content, merchandise collab

CJ OnStyle said Monday that it has signed an MOU with MuseM to develop commerce built around artists, characters and ...
Campaign Asia

Of fandom, kawaii, and marketing: Hello Kitty turns 50

It’s hard to tell at first glance, but Hello Kitty is…well, she’s a lot of things. A mouthless blob. Not a cat, nor Japanese—she’s a girl from the leafy London suburbs, a perpetual third grader, five ...
CNN

Hello Kitty at 50: The mouthless face that launched an $80 billion empire

She weighs three apples and stands five apples tall. She enjoys baking cookies and dreams of being a pianist or poet. And now, despite her ageless appearance, she is 50 years old. Friday marks half a ...