Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per ...

This study provides the first evidence on how Marketplace insurers are altering their marketing in response to changes in competitive pressure over time. Objectives: The Trump administration ended ...

Microsoft Advertising is introducing health insurance ads as a pilot program, the company announced Tuesday. The new format is now eligible to serve for advertisers targeting U.S. customers. An ...

Edison, NJ-- (SBWIRE) -- 09/21/2020-- A latest survey on Global Insurance Advertising Market is conducted to provide hidden gems performance analysis. The study is a perfect mix of qualitative and ...

2021 NOV 02 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News-- Fresh data on Managed Care are presented in a new report. According to news reporting originating from Boston, ...

At 26 years old, the Health Insurance Portability and Accountability Act (HIPAA) is the most mature and comprehensive health data protection law in the US. (It passed in 1996.) One of the earliest ...

After an unprecedented crackdown on misleading advertising claims by insurers selling private Medicare Advantage and drug plans, the Biden administration hopes to unleash a special weapon to make sure ...

INDIANAPOLIS (WISH) — A health advocate is pushing back against Gov. Mike Braun calling Medicaid “broken” and worries his administration’s directive to stop advertising the program may cause the ...

Police place bullet casing markers outside a Hilton Hotel in New York City where UnitedHealthcare CEO Brian Thompson was fatally shot on Dec. 4, 2024. Spencer Platt/Getty Images As many recent stories ...

Roughly 80 design, production, distribution and advertising staff at the Pittsburgh Post-Gazette went on strike Thursday in protest of the termination of their health care coverage. The workers — who ...