Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...
Yieldbot on Monday will release an open-source header bidding framework the company calls Pubfood.js. While it gives publishers a new tool to attract budgets from search marketers reaching into ...
Prebid.org, an independent organisation dedicated to developing and promoting open-source header bidding solutions, has been launched by AppNexus and Rubicon Project. The organisation wants to promote ...
Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. Digital advertising, despite the massive industry built to ...
LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the acquisition of RTK.io, a leading provider of tools and services that bring ...
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