As header bidding grows, ad exchanges are sending more ad impressions per second and DSPs must evaluate more impressions than ever. The massive uptick in volume, which far outpaces programmatic ...

Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...

This is a free educational print out from the AdNews April issue. To get it hot off the press download a digital version of AdNews or subscribe to the premium print edition here. The days of using ...