Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster, more sustainable setup. Sources briefed on the change described the ...

A couple of days ago, we broke the news, that many are noticing a change where Google is using the header tag over the title tag more often these days for the Google search result snippet link. Some ...

Data management platform Krux is joining the header-bidding fray. Krux built a header bidder because it wants marketers to buy both data and media in one place. Header bidding is the best mechanism to ...

Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being hosted at the IAB ...

AppNexus has been at the forefront of this header bidding debate, eager to point out the supposed bias in earlier ‘waterfalling solutions’ to Google’s DoubleClick. Although it must be said that a raft ...