Google has now re-branded Urchin to Google Analytics presenting users with better ways to “understand and influence visitor behavior and generate a higher ROI on marketing initiatives”. Yes folks!

Analytics experts break down the highlights for Google Analytics 4, the search giant's new version of its web analytics platform. Google rethought its analytics foundation in its Google Analytics 4 ...

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Here is a quick review of 10 of the most popular web analytics tools to help you decide which one will work best for you. In a recent post, the good folks at iSpionage reviewed the importance of using ...

Google Analytics just announced a new set of reports called “Real Time.” They will be seen in the new interface of Google Analytics (available to all users), under the Dashboard tab; according to ...