The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

In this edition of Ask An SEO, we break down a common point of confusion for site owners and technical SEOs: Do I need both an XML sitemap and an HTML one, and which one is better to use for SEO? It ...

Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search. Microsoft Bing now supports the data-nosnippet HTML attribute.

The Google Search team and the Google Ads team released two different videos this week that I thought you should all listen to, at least in the background. In short, Martin Splitt and Gary Illyes from ...

Google is testing "AI Mode" search on its homepage. The new feature, though not widely available yet, is located directly beneath the Google search bar beside a "Google Search" button, replacing the ...

Microsoft has added support for the data-nosnippet HTML Attribute for Bing Search. This was previously not supported but yesterday, Microsoft announced it is "introducing the data-nosnippet HTML ...

The company’s latest A.I. search feature has erroneously told users to eat glue and rocks, provoking a backlash among users. By Nico Grant Reporting from New York Last week, Google unveiled its ...

AI Mode excels at tasks like product research for online shopping. But it falls short on basic web searches. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology writer and the ...

Microsoft and partners are building an open toolkit to add natural language interfaces to web content, using the Model Context Protocol to serve both humans and AI agents. Technologies like Model ...