The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

While the popularity of third-party email marketing services like Mailchimp has grown over the years, it is still possible to create and design company newsletters using Microsoft Outlook. You can ...

When it comes to content marketing, it’s difficult to find a channel that’s more reliable than an email newsletter. Unlike social media platforms and search engine algorithms, email addresses change ...

Many marketers have witnessed great email newsletters that elicit significant engagement. Their first thought is often, "We should make ours look more like this." So they analyze its layout and format ...