Good email design is a critical part of ensuring a high response rate. A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't ...

In the mid-'90s, email experts strongly urged, for varied reasons, against using HTML formatting in email marketing messages. But those reasons have largely been made anachronistic by today's ...

Brands achieve high ROI with their email only when they follow well-curated email marketing practices. And it begins with design. Here are seven design best practices that email marketers should ...

User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to provide a good user experience, it is important to ...

Emails written in HTML can include graphics, and designing these graphics requires special care. You probably want the graphics to reflect the look of your website and the feel of your brand, but you ...

Build a web page to send via email. Use the HTML Email Page Layout and its accompanying content types to assemble a page optimized for web email clients. The process starts like any other page you'd ...

Here is a guide to choosing the right email marketing software for your business needs. We explain key features, pricing and benefits. Email marketing services are designed to help businesses grow ...

A capable email marketing service is essential for sending targeted ads, newsletters, special offers, or surveys to your customers. We help you choose the best one for your business based on our ...