Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

GA4 introduces AI-generated insights for faster decision-making. New cross-channel reporting features improve campaign visibility. Enhanced budgeting tools help optimize marketing spend across ...

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...

Google released a new guide on integrating Search Console and GA4. Combined data reveals full user journey from search clicks to on-site behavior. The document contains a pre-built Looker Studio ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Google Cloud Platform is a cloud computing services vendor like AWS or Microsoft Azure. Google Cloud Platform offers products in categories like computing, storage, data analytics, etc. Google Cloud ...