Short 503 downtimes are acceptable. Extended periods serving 503s harm crawling. Plan updates to minimize 503 window lengths. Google says brief 503 downtimes are acceptable, but extended ...

Gary Illyes from Google posted how serving a 304 HTTP server status code can "backfire spectacularly," even though the 304 can be a super useful signal for search engines. Gary Illyes wrote on ...

Google's Martin Splitt posted a video in his SEO Made Easy series on the topic of the Google Search Console "Discovered - Currently Not Indexed" page indexing report status note. In short, there are ...

Numerous sites and apps are experiencing problems Thursday afternoon.

Google is warning against using 404 and other 4xx client server status errors, such as 403s, for the purpose of trying to set a crawl rate limit for Googlebot. “Please don’t do that,” Gary Illyes from ...