Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

When I was little, I loved fireworks. Since childhood, the Fourth of July has always been my favorite holiday. And so as a kid, I saved money from Christmas until July to get some cool things that go ...

If you’re a digital marketer, you know the challenge of juggling performance goals, tight budgets, and endless to-do lists. Google Ads scripts offer a smarter way to manage your campaigns, introducing ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. When Google Apps Scripts was first introduced, about a ...