Google shares three key tips for effective internal linking to improve SEO and user experience on websites. Use descriptive anchor text for internal links. Internal links guide users and search ...

Google's Martin Splitt shares SEO strategies for multilingual websites, focusing on structure, hreflang attributes, and language selection. Google's Martin Splitt shares multilingual SEO tips in new ...

How to Improve SEO? 15 Experts’ Recommendations How to Rank Higher on Google in 2025 Improving your SEO generally means ranking higher on Google. Let’s face it: Google is the daddy of search engines, ...

Optimizing for Google AI Mode (and AI search in general) isn’t just business as usual for SEO professionals. But it also doesn’t necessitate a deep technical understanding of vector space or dense ...

Search engine optimization (SEO) is what makes you visible on the web and allows your target audience to find you. Nowadays, it’s a cornerstone for every business’s marketing, not only in the B2C ...

SEO is a game. And, like any game, the more we play, the better we get. SEO is also a tool. Search engine optimization is part of the process to improve a website’s visibility when people search for ...

Google's John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said you can also do the ...

Marketing a product directly to consumers today means navigating a constantly evolving and increasingly fragmented digital landscape being shaped by AI, shifting search behaviors and new consumer ...

SEO is a fast-moving, marketing-centric industry that will always keep you on your toes. If you’re just getting started, it can be overwhelming without a guide. There are many facets and ...

Google Discover is a mobile-only experience of articles recommended for you. It's personalized to every user based on their interests, search history, and other things Google knows about you, such as ...