Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying ...

Google has warned publishers against “content chunking” for AI tools, saying rewriting articles for bots like Gemini does not ...

Get a better understanding of Google's ranking systems with this excerpt from SEJ's Ranking Factors 2023 ebook. Look at the impact of query intent on ranking. There are multiple ranking systems, and ...

A publisher named Brandon Saltalamacchia interviewed Google’s SearchLiaison in which he offered hope that quality sites hit by Google’s algorithms may soon see their traffic levels bounce back. But ...

SEO strategies that work for Google may not always translate directly to success on Baidu, China’s dominant search engine. As businesses increasingly look to tap into the massive Chinese market, ...

Google's John Mueller does not want you to lump programmatic SEO with technical SEO. He said they are different things and that while technical SEO "will definitely continue to be a thing," ...

A subtle but profound transformation is underway – one that’s redefining how people search and what content Google considers worth finding. We’ve all seen the headlines and the data: younger users are ...